Sana Lifestyle Teams Up with Sporting Legend Darren Clarke OBE

published on: February 15, 2021
posted in: press releases
Sana Lifestyle Teams Up with Sporting Legend Darren Clarke OBE

Sana Lifestyle, distributor and licensee of CBD and plant-based wellness products, is proud to announce an exclusive partnership with professional golfer Darren Clarke OBE to launch a range of CBD Oils.

The emerging excitement around plant-based wellness, paired with the fact that the CBD market is tipped to be one of the leading growth categories for wellness in 2021 means that, more than ever, consumers are turning their attention to the benefits of cannabis.

One of the most recognisable faces in golf, Darren Clarke, has won over his huge following with his passionate play and dedicated approach to the game. It is the same dedication that has seen Darren choose to partner with industry expert Sana Lifestyle to create a brand-newCannabidiol(CBD) range with professional golfers in mind.

The range will initially comprise of four 30ml CBD flavoured oils offering different strengths, with a retail roll out and NPD development planned across 2021.

With 3.9 million golfers in the UK[1], there is a huge growth opportunity for the category, with market size predicted to be worth up to £50-£110m. CBD is becoming increasingly popular among golfing professionals, and is known to be widely used on the PGA Tour, as they regularly face stressful situations and emotional challenges; it is how they are dealt with which influences both the final score and enjoyment of the game.

Darren Clarke comments: “As professional athletes, both myself and my peers are constantly on the look-out for naturally derived solutions which support our overall wellness and active lifestyle. I’m thrilled to have teamed up with Sana Lifestyle to launch a trusted range for consumers actively exploring CBD-based wellness products. Sana Lifestyle was an obvious choice for this partnership and I believe we have developed a fantastic product which meets golfers’ needs. 

“It will give golfers of all levels a better state of mind to remain calm under stress, allow them to deal with disappointment and keep the focus on the game ahead.’’ 

Ben Hamburger, Managing Director, Sana Lifestyle adds; “An increasing number of sports professionals – including golfers – are looking for convenient, natural solutions when it comes to physical performance and recovery. We’re all living far more active lifestyles and as such, consumers are turning to CBD based products to help with a range of wellness issues. ‘’

“This new and exciting category can, however, be complex to navigate, and it’s vital that we play our part in demystifying consumer perceptions around CBD derived solutions by partnering with trusted voices and reputable retail partners when bringing these products to market. At Sana Lifestyle, we ensure every product is tested, regulated and certified by the appropriate bodies so consumers can make well-educated choices and trust the products they use.

“Working with Darren, we have developed a product which we’re all really proud of, and we’re sure will be a hit with all sports enthusiasts. It’s a truly exciting partnership and Darren’s unrivalled knowledge of the golfing sector will bring real kudos and interest in the world of golf.”

With a brand portfolio of plant-based wellness brands including health, beauty, and food supplements, Sana Lifestyle offers a full-service solution for their brands. Bringing trust, transparency and expertise to a complex industry, the business works with renowned brands throughout the US and Europe to deliver highly innovative and compliant products to the UK market. As well as offering manufacturing, distribution and marketing support, Sana Lifestyle works in partnership with retailers, navigating the category and offering comprehensive advice on products that best meet their consumer demographic, from high-end to high-street.

Committed to partnering with leading CBD brands from around the globe, Sana Lifestyles’ extensive portfolio includes fourfivecbd, Cannuka, CBDistillery, Bota Skin care, Provacan and Cannabotech The Botanical Pharmacy.

[1] Thesocialgolfer.com (source TGI)

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