Sana Lifestyle partners with eve sleep to extend Sleep Range

published on: February 08, 2021
posted in: press releases
Sana Eve Sleep

Sana Lifestyle, distributor and licensee of CBD and plant-based wellness products, is proud to announce its partnership with award winning sleep wellness brand eve sleep, introducing an all-new range of CBD oils to market in early 2021.

The emerging excitement around plant-based wellness, paired with the fact that the CBD market is tipped to be one of the leading growth categories for wellness in 2021 means that more than ever, consumers are turning their attention to the benefits of cannabis. eve sleep’s new CBD range which consists of oil drops will incorporate two CBD infused extracts, both renowned for aiding relaxation.

With research commissioned by eve sleep revealing that nearly one in four UK adults admit that their quality of sleep is worse than ever as they are kept up by worries and the change in their routine, it’s no surprise that 27% of Brits feel lethargic and 23% feel sleepy from the moment they wake up. The research also uncovered that the nation is struggling to switch-off as 27% of the UK’s population are glued to their screens closer to bedtime, with a further 20% reading the news before bed, preventing them from winding down for sleep.

Ben Hamburger, Managing Director, Sana Lifestyle comments; “The pressures of modern living, especially during the pandemic, have given us all heed to revaluate the importance of sleep and restfulness as part of our overall approach to holistic wellbeing. Consumers are increasingly looking for natural, plant-based solutions which complement and aid their busy lifestyles at the end of a hectic day – more so than ever before!

“At Sana Lifestyle, our mission is simple. We strive to work with the most trusted and authoritative voices within the wellness sector to develop and deliver products which truly benefit our end-users. Committed to improving sleep wellness for consumers through its portfolio of beautiful sleep-enhancing products , naturally eve sleep was the brand of choice to team up with. Together, Sana Lifestyle and eve sleep have developed a range of products which we hope make dreams come true for those looking for a restful sleep, after a busy day.”  

Cheryl Calverley CEO at eve sleep comments; “At eve we are passionate about helping the nation sleep better, so they can rise and shine each morning. But the world has gone more than a bit crazy, and ‘now more than ever’ it can take more than a comfortable bed to ease you into a soporific slumber. So over the past 12 months we have been expanding our product range, in particular, helping support and encourage our customers in introducing a moment of calm before bed. As such we are delighted to be partnering with Sana Lifestyle in 2021, to develop our very own CBD range that can be easily incorporated into a bedtime routine, allowing the mind and body to switch off.”

The partnership was brought to life by MDR Brand Management who are leading on eve’s brand extension strategy.


About Sana Lifestyle


With a brand portfolio of plant-based wellness brands including health, beauty, food supplements and dermatology, Sana Lifestyle offers a full-service solution for their brands. Bringing trust, transparency and expertise to a complex industry, the business works with renowned brands throughout the US and Europe to deliver high quality, innovative and compliant products to the UK market. As well as offering manufacturing, distribution and marketing support, Sana Lifestyle works in partnership with retailers, navigating the category and offering comprehensive advice on products that best meet their consumer demographic, from high-end to high-street.

Committed to partnering with leading CBD brands from around the globe, Sana Lifestyles’ extensive portfolio of brands include fourfivecbd, Cannuka, CBDistillery, Bota Hemp Skin, Provacan, and Cannabotech The Botanical Pharmacy.


About eve sleep

eve sleep is here to give you sleep you need to rise and shine. Founded in London, eve’s ambition is to give everyone the best possible start by making better sleep accessible to everyone. It designs superior sleep products that don’t compromise quality for price, delivered direct to the door within days.

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